Top 10 Ways to Promote Your Event Online (That Actually Work)

Planning an event is only half the battle—getting people to show up is the other. Whether you’re hosting a concert, community fair, comedy night, or cultural showcase, online promotion can make or break your turnout. At Pulse Ticketing, we’re all about helping organizers succeed, so we’ve rounded up the top 10 proven strategies to help you build buzz, boost attendance, and sell more tickets online.

1. Create a Dedicated Event Page

Use your Pulse Ticketing event page as your promotional hub. Include a clear event title, an engaging description, visuals, ticket options, and FAQs. This is where all your marketing efforts should point to.

2. Leverage Social Media (Organically & Paid)

Promote across Facebook, Instagram, TikTok, and LinkedIn—depending on your audience. Use hashtags, post consistently, and experiment with reels or short-form videos. Boost top-performing posts with paid ads targeting your event’s demographics.

3. Start an Email Countdown Campaign

Email is still king. Send out invites, early-bird ticket reminders, and countdown emails. Use urgency (“Only 3 Days Left!”) and exclusivity (“VIP access ends soon”) to drive clicks.

4. Partner with Influencers or Local Creators

Work with micro-influencers in your niche or community. They have loyal audiences and can create authentic content to promote your event through stories, live streams, or dedicated posts.

5. List Your Event on Local Calendars

Submit your event to local community calendars, news sites, and Facebook event directories. Many cities have “Things To Do” blogs or event newsletters that your event could be featured in.

6. Create Shareable Visuals & Reels

People love visuals. Design bold, eye-catching graphics or teaser videos that are easily shareable. Include essential info: what, when, where, and a CTA like “Grab your tickets now!”

7. Host a Ticket Giveaway

Contests create engagement. Run a giveaway where people enter by tagging friends, sharing your post, or following your event page. This expands your reach organically.

8. Go Behind the Scenes

Build hype with sneak peeks. Post behind-the-scenes clips, performer interviews, stage setup, or vendor highlights to give followers a taste of what to expect.

9. Use Countdown Timers & Pop-Ups

If you have a separate website or blog, add a countdown timer or exit-intent pop-up that promotes your event and links directly to your Pulse Ticketing page.

10. Retarget Your Visitors

If you're using paid ads, set up a retargeting campaign that shows ads to people who visited your page but didn’t buy a ticket. A second touch is often all they need.

Final Thought: Promotion doesn’t have to feel overwhelming—start small, stay consistent, and track what works. Pulse Ticketing helps you simplify the ticketing process so you can focus on what matters: creating unforgettable events.

🪩 Got your next event lined up? List it on PulseTicketing.co today and start selling in minutes.